Advantage West Midlands
Advantage West Midlands is the Regional Development Agency (RDA) for the West Midlands, the Region at the heart of the UK comprising:
- the counties of Shropshire, Staffordshire, Warwickshire and Worcestershire;
- the three unitary authorities of Herefordshire, Stoke-on-Trent and Telford & Wrekin;
- the seven metropolitan districts of Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton.
Regional Development Agencies
Advantage West Midlands was established by the Government in 1999 along with seven other RDAs, to transform England's regions through sustainable economic development. All RDAs are non-departmental public bodies that are accountable to the Department of Trade and Industry.
The rationale behind RDAs is that successful solutions to regional problems need to be rooted in the regions themselves, rather than being enforced by central government. This is especially relevant when you consider that each English region has its own identity and its own individual strengths and challenges.
Top of page